研究成果
我的研究成果
独著:《服饰类奢侈品的顾客期望与感知》 中国社科出版社,2014.
论文:
Analysis on Customers’ Expecting Value Model——Based on the Empirical Study of Fashion Luxury Products, Advanced Materials Research,2013年,EI收录。
Research on Consumer motivation for Luxury Products in China,Advances in Textile Engineering, 2011年,EI 收录。
Hangzhou Silk Products and its Market Analysis, Proceedings of the 7th China International Silk Conference: Inheritance and Innovation --- Modern Silk Road, Advanced Materials Research,2011年, EI收录。
杭州丝绸产品及其市场分析,《丝绸》,2012年。
Research on Technology Construction of Apparel Information Virtual Systems,Proceedings of 2010 the 2nd IEEE International Conference on Information Management and Engineering, April 2010, Chengdu, CHINA,2010年,EI收录。
Research on Apparel Luxury Product Market in China,Textile Bioengineering and Informatics Symposium Proceedings ,2010年,ISTP收录
中国奢侈品消费动机研究 《浙江理工大学学报》 2010年